Andy Clayton (Petra Europe)

Petra Europe

Andy Clayton (Petra Europe) headshot

London, England
United Kingdom (UK)

  • Coaching Region(s)

    Europe

  • Industries of Expertise

    Accounting/Finance
    Administrative/Clerical
    Automotive
    Banking/Real Estate
    Building/Construction
    Coaching/Business Consulting
    Computer/IT/Software Development
    Creative/Design
    Customer Support
    Editorial/Writing
    Education/Training
    Engineering
    Food Services/Hospitality
    Installation/Maintenance
    Insurance
    Legal Services
    Logistics/Transportation
    Marketing
    Medical/Health
    Retail
    Other

About

Andy is the lead coach for Petra Coach Europe. At Petra we believe in a culture of 'No Try Only Do'. This means we’re rigorous about creating focus, detailed planning, and holding teams accountable to delivering results.

Our clients come to us because they're looking to drive change in their business and they know that working with the Petra team will ensure things get done. Working from our own business experience and using the proprietary Petra process, we support you and your team to define a clear and measurable set of priorities, implement a system to ensure these priorities get done, and build a culture of alignment, accountability and purpose.

We implement the process in a way that ensures it sticks then we stay engaged to keep you on your path to success and less frustration. We don’t want this to be just another thing you start – then it gets ignored and finally dies… let’s stop that cycle in your business. The Petra process clarifies what is most important to be done – by whom, by when – AND creates an accountability structure to ensure it gets done.

Professional Highlights

Before becoming a Scaling Up coach, Andy used the tools of Scaling Up to successfully grow and develop his agency business in China past $10M, and sell it to his largest global competitor.

As a Scaling Up coach, Andy and the Petra team have delivered:
Turnaround of a European food business from significant cash burn back to profitability, within 12 months
Improvement in cash position of a IT services business to first time positive cash in > 5 years, within 6 months
Integration of a technology business into a PE portfolio, and subsequent strategy for 10x growth
Strategy of doubling scale of large Middle Eastern family business

Personal Highlights

Andy is an endurance athlete, ‘enjoying’ ultra-marathons, and a keen champion for autistic causes.

“With your help I can focus now on my personal WHY to create a great culture with BEE and grow with this highly motivated team. You touched all of us. I know how hard it is to align teams to make change happen. You showed me what passion means.”

Ben Klein
CEO | BEE Inbound, Germany

“Absolutely amazing, words do not give justice to the amazing work Andy does at Petra transforming each and every individual and the core purpose of every business!”

Senior Manager
Senior Manager | Zhero IT Systems, South Africa

“I cannot say enough about Andy Clayton, he is on another level entirely; makes Alan Sugar look like a milkman!”

Head of Sales
Head of Sales | Zhero IT, UK

“Andy’s coaching has given us: 1. Clear direction and goals (after many years of chaos!)  2. Assistance with complicated decisions and scenarios.  3. Introduction of world class policies and practices (no more time wasting and reading random books)  4. Accountability!”

Izak Oosthuizen
CEO | Zhero IT, South Africa

“I was very impressed … I had amazing takeaways that are going to make me more money …”

Richard Metcalf
Chapter President | Entrepreneurs Organisation, UK

“Andy thank you for a BRILLIANT day of facilitating Scaling Up. You’ve literally made my company more profitable. Thank you.”

Troy Barrett
CEO | Contracts Engineering, Kent, UK

“The learning yesterday was worth the complete year subscription for me.”

Jaime Reneses
CEO | Retrofootball, Madrid

“Another great day. Would really recommend joining for the next one in December. One of the most practical events I have attended.”

Lewis Freeman
CEO | Profoot, Watford UK

“Really brilliant it really impacted me and made me feel a new appreciation for my company… Thank you.”

Anita Dasgupta
CEO | Arthur Maurice Opticians, London, UK

“Great productive day – the outline of the priorities is clear and reducing focus to just 3 key priorities is great as for us as a company the tendency to overshoot for what we can achieve is always massive”

Senior Manager
Senior Manager | Left Click Right Click, UK
  • Coaching Region(s)

    Europe

  • Industries of Expertise

    Accounting/Finance
    Administrative/Clerical
    Automotive
    Banking/Real Estate
    Building/Construction
    Coaching/Business Consulting
    Computer/IT/Software Development
    Creative/Design
    Customer Support
    Editorial/Writing
    Education/Training
    Engineering
    Food Services/Hospitality
    Installation/Maintenance
    Insurance
    Legal Services
    Logistics/Transportation
    Marketing
    Medical/Health
    Retail
    Other

Events

More events coming soon. Please email me to schedule a private workshop

See all events